App Store Optimization : A 7-step Guide for More App Downloads

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App Store Optimization : A 7-step Guide for More App Downloads

In 2020, the total number of mobile apps available in the major app stores grew to more than 4 million, and there seems to be no end in sight in the coming years. As a result, app store discoverability is becoming a tedious task for mobile app developers. Plus, it is merely a false hope without a robust App Store Optimization strategy in place.To get more news about App Store Optimization, you can visit official website.

To make sure your app ranks high and matches the intent of your user’s searches in the app store, App Store Optimization is the key. Now, what is ASO, how does App Store Optimization work, and what can help you dominate the ASO game? You will find answers to all such questions in this ultimate App Store Optimization guide.
If you are an app developer or owner, there are only two ways to present your app in front of your potential users – advertising and built-in or organic searches on app stores. While you shouldn’t miss out on any mode that drives your app’s desired visibility, investing in improving the organic ranking will prove more valuable in the long run.

Organic searching is based on the user’s true search intent to serve a specific need, which isn’t the case when you invest in paid advertising and then get downloads for your app.

Therefore, if you don’t want to miss out on increasing your app’s reach while enhancing its findability and discoverability, do not compromise on ASO.Mobile Apps are a huge business opportunity. And with millions of apps available for download in the app stores, it is becoming harder and harder for businesses to stand out in crowded app stores with their mobile apps.
1. App Stores are the Largest Discovery Channels for Apps
According to a Google report, 40% of smartphone users browse for apps in app stores. That means searching is the primary source of app discovery, and App Store Search Optimization is something that can help you nail it.

App optimization’s ultimate goal is to let the users discover, click, and download your app from the app stores. It focuses on improving the app’s visibility and conversion rate optimization, leading to more app downloads, less overheads, and higher revenues.
2. Organic Downloads = Lower User Acquisition Costs
In the end, money matters everywhere, and app biz is no exception. One of the significant advantages of App Store Optimization is that, if you have a good strategy in place, your organic app downloads will increase over time, and it will cost you nothing.

Once you are done with implementing proper and advanced App Store Optimization strategies for your app, it will start ranking higher in search results and will drive your revenue while keeping the costs down.
3. App Store Optimization is a Long Term Fix
If you are a startup, throwing your entire marketing budget into paid ads may drive you a bunch of new users, but it isn’t a long term fix. Once the downloads slow down, you’ll again have to pour money in app advertising, which is not at all a profitable option. However, ASO is a one-time investment and, with a winning approach to it, you can keep those app downloads coming in regularly over time — which is one of the most important App Store Optimization benefits.