Tips to Ameliorate Your Trade Promotions

Trade promotion management is not a piece of cake and it shouldn't be left to chance. Some studies have shown that many CPG manufacturers spend between 7% and 10% of their gross sales on trade promotions, which can really affect your company's overall budget. It's always a good idea not to just go along with what everyone else is doing when it comes to marketing and promotion.

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Tips to Ameliorate Your Trade Promotions