Segmenting your email marketing lists:
Email marketing is more effective when you target people you know are interested in what you're offering. Customers who have voluntarily signed up for your email marketing list are more likely to read your emails. People are easily irritated when they receive irrelevant emails, and they are likely to delete marketing messages - or spam - from your company without reading them. They may also choose to unsubscribe from all future marketing email communications from you.
For example, if you're running a special offer on computer hardware, it'll be more effective if you only promote it to people in charge of purchasing IT.
Segmenting your email marketing list:
After you've compiled a database of customer information, preferences, and interests, you can segment your email marketing list to target specific groups of customers. In your marketing strategy, segment your customers based on their target markets. This makes your messaging more relevant and can lead to an increase in open and click rates, which can lead to an increase in sales.
You can use the following characteristics to segment your lists:
3) geographic location
4) previous buying behavior
6) job title
7) job function
the industry they work in
For example, if you are promoting an event in a specific area, you could segment your email marketing list based on postcodes or areas of interest. You could also divide your contacts into 'persona' groups based on demographics and send targeted messages about products that may be of particular interest to them.
To process the data in this manner, however, you must ensure compliance with the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR), namely that you have a lawful basis for doing so and have met all other data protection compliance requirements.