Global Ready To Drink Cocktails Market Study
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Global Ready To Drink Cocktails Market segmented by Alcohol base (Beer based - (Ale, Lager, Hybrid), Malt based, Wine based - (Sparkling, Fortified, Others), Distilled Spirits- (Rum, Whiskey, Vodka, Others)) & by Region - Forecast and Analysis 2020-2027
The global ready to drink cocktails market was valued at USD 4,510.51 Million in 2020, and it is expected to reach a value of USD 14,580.3 Million by 2027, at a CAGR of 16.20% over the forecast period (2020 - 2027).
Ready to drink cocktails is a flavored carbonated alcoholic beverage that contains low calories and carbohydrates in comparison to other alcoholic beverages. Rising demand for low alcohol content, low calories, and gluten-free beverages is driving the growth of the market. Additionally, increased disposable income and overall spending on alcoholic beverages are also contributing to market growth in the given forecast period.
Ready to drink cocktails has gained enormous popularity due to effective social media marketing that has sold Ready to drink cocktailss as a “healthier” alcohol choice. Ready to drink cocktails's growth is also due to numerous manufacturers entering the market and offering a large variety of products and multiple product launches. For instance, in May 2020 Kopparberg, a Swedish manufacturer launched a range of Ready to drink cocktails drinks in the U.K.